When you think of Search Engine Marketing two main types usually come to mind. One is call “Pay Per Click” (PPC) also known as “Cost Per Click” (CPC) and “Cost Per Mile” (CPM). The big questions is, what are they, how do they work and how can they work for my business?   Pay Per [...]

  What sets two businesses that have equally good products and customer service apart? Their marketing and exposure, or, in this digital age, a functional, effective website that showcases their business and all it has to offer. Website design companies across the globe offer packages from self design to multi million dollar world wide web [...]

When you think of the largest and most successful companies in the world there is one commonality, they all have a strong logo design! No matter where you are in the world, no matter who you show it to, the McDonalds logo, ‘the golden arches’ are universally recognized. When you think about your favorite companies, [...]

Citations are defined as “mentions” of your business name and address on other webpages, even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. It can also be a local chamber of commerce, or a [...]

Even busy executives want to do more than just read on the web Executives with no time for fun and games do have time for the sound and motion of video, according to findings from Forbes Insights. In some cases, they may actually prefer it to text for learning about products and services. A majority [...]

“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” (Wikipedia.com) “Media (content that is published) with a social (anyone can add to it) component.” (hubspot.com) In this age people are all over social media. This is forcing business owners to rethink [...]

SEO, which stands for search engine optimization, is a critical part of your web site designing program. When you design your website you are doing so to get relevant customers to visit your website so that you can convince them into buying your product. As much as it is important that your website design is [...]

What Exactly Is Pay per Click Advertising? Pay per click advertising is just that. You place ads on the internet through a service or through affiliates. You only pay for the ads when internet surfers click on them, leading them to your sales website. There are several types of pay per click advertising, and there [...]