- Understanding The Difference Between PPC And CPM Advertising
- Designing A Website That Reaches Your Target Customer.
- The Importance of Logo Design When Branding Your Company
- Why Citations Are Important to Your Local Business Listings
- How Online Video Can Reach the Business Audience
- Social Media Optimization
- Understanding How SEO Works
- What is Pay-Per-Click Advertising and How Does it Work?
SEO/PPC
SEARCH ENGINE OPTIMIZATION
You’ve heard of it, so have we and you have probably been solicited with spam-like emails to ‘get your site to the top of search engines’ on a regular basis – but what is it really? Can my business benefit from it? How do I get the best return on my investment?
There are many questions around Search Engine Optimization (SEO), and very few companies really know the answers on how to run a successful, high-converting SEO campaign, with top-notch results. You think you may want traffic, visitors from Google to your website, but what you really want are results. You want to meet your objectives; sales, qualified leads, brand recognition and awareness, or some other quantifiable objective.
SEO is the best marketing campaign, with the highest return on investment (ROI) for most businesses. Small businesses to the world’s biggest Fortune 500 companies rely on search engine optimization to market their websites, products, and campaigns.
Call us at 334.360.5477 to find out more information on how SEO works and the process involved in creating successful campaigns. Don’t forget to schedule your free consultation, where we provide you with a market, website, and competitive analysis.
Pay Per Click/SEM
Also known as: Cost Per Click (CPC), Pay Per Click (PPC) is a format of Search Engine Marketing (SEM). Now that we’ve got the abbreviations out of the way, lets explain what it is.
PPC is a form of advertising your website on search engines like Google, Bing, and Yahoo. When you do a search in Google, for example, you may see ‘Sponsored Results’. Those are Pay Per Click ads that businesses pay Google to display. They are called Pay Per Click, because those companies don’t pay for the ads to show up, but they do pay a certain amount when someone clicks on them.
These ads can be a great, fast way to reach the target audience you’re looking to attract to your business. However, it also could be expensive, depending on your market and competition. The ROI on SEO vs PPC is usually much higher, however, PPC is a great add-on to an SEO campaign and a great way to test the market and their response before investing into search engine optimization.
Find out more about PPC by visiting our ‘How it Works‘ section.
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